BUSINESS owners could find they get less traffic to their websites after Google began penalising those who don’t have a mobile or responsive version of their site.
Google brought in the change to their algorithm on April 21st this year which means that a website may appear lower in their rankings if a company doesn’t have a mobile version, when the search is conducted from a mobile device.
The move has been made due to the ever-increasing rise in the amount of internet traffic from mobile devices, which is estimated at between 30-40%.
Internet giant Google explained said: “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. View source
Google was keen to stress, however, that it will “still use a variety of signals to rank search results”. It said that the intent of the search query is “still a very strong signal” and so even if a page with high quality content “is not mobile-friendly, it could still rank high if it has great content for the query”. View source
So what are the options for websites going forward to maintain a high-ranking presence on Google searches?
Owners either need to have a specific mobile site created for mobile devices or the other option is to have a responsive site – this is where the site responds to the size of the screen.