Organic Search Engine Optimisation (SEO)
Organic search engine optimisation (SEO) is a type of marketing to promote a website’s visibility online. This is a different method of optimisation and can often be confused with pay per click (PPC) services. Below is the following process that ITOK would follow to promote your website:
- Competitor analysis
- Research and choose keywords relative to your industry
- Apply our knowledge of search engine algorithms
- Perform on page SEO
- Site recode to enhance your SEO
- Back link strategy
- Reporting
Blog Implementation
A major part to SEO is that search engines like rich content that is updated on regular basis. A good approach for managing this is implementing a blog as this provides the following structure:
- Easy content entry
- Archive system
- Categories
- RSS & Atom feeds for social networking
- Content that Google can crawl regularly
- Back links
- Creates an audience
- Tag clouds
Pay Per Click (PPC)
Pay per click is a form of online advertising that places adverts in key places in search engines and affiliate websites. Adverts are placed on the right/top of search engines in positions based on their Keywords, budget and relevance. The following benefits can achieved by using pay per click:
- Targeted adverts
- Geographical location
- Instant results
- Track conversions easily using Google Analytics
- Budget control
- Keyword specific
ITOK can manage your pay per click (PPC) campaigns to ensure that you get the best results based on the budget you spend. We can ensure that your keyword selection and advert content is optimised for your sector.
Social Media
Social media is fast becoming the main way that people and businesses communicate across the internet. It is a very important part of your marketing strategy to make sure that once you have developed your website, you promote and continue to showcase your services through these channels. ITOK can help setup and manage the following:
- Facebook page and landing page designs
- Twitter feeds and branding
- Linked In
- RSS/Atom feeds
- Social book marketing services
With introduction of Web 2.0, up to date information via these social network channels is critical for your business. ITOK can help you maximise this by integrating your current website and blog into these services.