IT-OK have just completed a new brochure design for Cornwall Holiday Park, Trevella Park near Newquay. After a 2011 season where we launched Trevella Parks’ new website design and designed and managed a season long email marketing campaign. The Park were delighted that we could fulfil there requirements for a brand new look and layout for their 2012 holiday and short breaks brochure as well as their inserted 2012 holiday tariff.
Working closely with Trevella’s marketing team we developed the 16 page brochure, introducing a rich new colour scheme for their different holiday offerings. We developed a series of simplistic icons to represent the different holiday types, touring, camping, static caravans and their brand new for 2012 Glamping offerings (that’s glamourous camping), consisting of pre-erected speciality tents such as teepee, safari tents and bell tents alongside their already popular introduction of Ready Tents. These units offer an alternative holiday experience and the brochure boasts ‘great adventures under canvas’ as its introduction.
We were keen to continue development of the parks brand as well, working closely on colour themes, font selection and choice of imagery, presented in a well structured and modern approach that represented the parks, tranquil and friendly nature.
Alongside the design IT-OK and Trevella decided on local printing company St Austell Print to provide the finished article. The brochure was printed on 170gsm Inaset uncoated stock throughout providing a very tactile and natural feel in the hand. Not only renowned for the high quality of their printing, St Austell Print also were able to manage a complete print, mail sort and postage fulfilment. We designed an attractive carrier sheet and supporting letter which was then printed, bagged, mail sorted and delivered nationwide.
This start to finish service of design and print in Cornwall meant a hassle free process for the holiday park, and they were delighted with the final result. Andrew Howe, Parks Director said:
“I’ve just received my copies of the brochure and wanted to say thank you – it looks great and is a brochure we can be genuinely proud of. Many thanks for all your hard work and tenacity – all much appreciated.”
If you’re interested in the many design services IT-OK can offer why not contact us here or drop us a question using the form provided.